Monthly Archives: October 2011

Staying Safe with Wi-fi

Wi-Fi radio connections to the Internet at home, the office, and even in your local coffee shop are no longer a futuristic novelty but a convenience that many users rely upon every day. With ease, however, may come a very unrealistic feeling of safety. As you might suspect, broadcasting your personal data through the air is not without hazards. Consequences can be quite serious, like having your computer directly accessed by hackers, with your confidential information, documents, and credit card numbers stolen, or it being used for other illegal activities for which you might be blamed. It does happen. Recently, a panicked customer called in. He had received several serious DMCA complaints and threats from a giant media company that claimed he had illegally downloaded their content – either music or movies – and they had the right Internet address. Yet, the man hadn’t done anything wrong except to use his Wi-Fi at home wide open and unsecured. Some unscrupulous neighbor must have profited from his naivety. The customer’s still waiting to see if the complaining company will take further steps against him, but meanwhile one of our techs set him up with strong WPA security to prevent further stealthy theft of his connection. Basic Home and Office Defense Proper set up is critical. Most of the steps to protect your computer should be implemented from the moment when you first set it up for Wi-Fi. While it’s impossible to … Continue reading

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The mysteries of SEO

Search engine optimization is often a black art. The exact algorithms Google and other search engines use to rank one site higher than another in search results are both proprietary secrets and constantly being refined. What we do know is the more legitimate links to your website from outside sources the better your rank. Also, fresh information is valued above content that never changes. Your content should be valid useful articles, and not look like a list of keywords or search terms. In other words you shouldn’t try and game the system, as the search engines attempt to detect that behavior and will penalize you for it. SWCP has several directories where you can get legitimate links your your web pages. The Epromenade is a category based directory, and it feeds our business, non-profit, and personal directories. If you’re an SWCP customer you get a free listing in several categories, and in either the business, non-profit or personal directories. We recently added a new feature, you can have an individual “map” page with a Google map showing your location,  address, website pointer,  logo and a longer description about your company. To get a listing login to our members only area and fill out the “Request an Epromenade listing” form. Here’s an example of a “map” page listing for SWCP.

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